FeedBurner FeedCount
Blogroll
Wednesday, April 24, 2013
Fundamentals of Business Marketing Education
A Guide for University-Level Faculty and Policymakers
Author : J. David Lichtenthal Publisher: Best Business
Books Page:320Format:Pdf Language:English
Fundamentals of Business Marketing Education: A Guide for University-Level
Faculty and Policymakers examines the essential issues of teaching
business-to-business marketing courses at all four university levels. An
international network of educators and practitioners addresses the real
concerns you have about developing a curriculum and formulating policy, taking
into account the social and economic considerations you face in dealing with
practical, methodological, and theoretical business marketing issues. Combining
scholarly analysis with practical presentation and style, the book is the
comprehensive reference you need to make sure your students have a thorough
understanding of the interactive circle that connects instruction, research,
and the corporate business world.
Download best business : Fundamentals of Business Marketing Education
Subscribe to:
Post Comments
(
Atom
)
0 commentaires :
Post a Comment