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Friday, July 5, 2013
Marketing Plans How to Prepare Them, How to Use Them
Auteur : Malcolm McDonald, Hugh Wilson Editeur :Wiley Pages :704 Langue :English Format Pdf
Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in mar keting. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. business marketing : Marketing Plans
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