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Monday, April 29, 2013
Principles of Marketing
Author : PHILIP KOTLER ,VERONICA
WONG,JOHN SAUNDERS,GARY ARMSTRONG
Publisher: Pearson Page:989 Format:Pdf Language:English
Principles
of Marketing this best business marketing takes a
practical and managerial
approach to marketing. It is rich in topical examples and applications that
show the major decisions that marketing managers face in their efforts to
balance an organisation’s objectives and resources against needs and
opportunities in the global marketplace.
The
Fourth Edition has changed to reflect marketing’s ever changing challenges. All
preview cases, marketing insights and end of chapter cases are revised or
completely changed to embrace the growth in e-commerce. In addition,
recognising Europe’s internationalism and the growth of globalisation, examples
and cases are drawn, not from Europe alone, but from the US, Japan, South-East
Asia and Africa.
Download
this best business: Principles of Marketing
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