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Friday, May 31, 2013
Economics and corporate strategy
Auteur : C.J.Sutton Editeur : Cambridge Univ.Press Pages :233 Langue : English Format Pdf
This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business insurance problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.
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