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Friday, May 31, 2013
Essentials of Strategic Management
Auteur : Charles W. L. Hill, Gareth R. Jones Editeur : College Pub Pages :242 Langue : English Format Pdf
essentials of strategic management, 2E, is a brief version of the authors' market-leading text strategic management: an integrated approach, 8e, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in business management courses, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
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