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Sunday, May 12, 2013
Essentials of Marketing Research
Auteur : Jtony Proctor Editeur : Financial Times Management Pages :616 Langue : English Format Pdf
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and business marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
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