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Friday, July 12, 2013
Marketing Management and Strategy
Auteur : Peter Doyle, Phil Stern Editeur :Pentice Hall Pages :461 Langue :English Format:Pdf
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
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